Investing in Global Markets: How to Buy International Stocks

🌍 Why Look Beyond U.S. Borders?

Many American investors build portfolios entirely focused on U.S. stocks. And that’s understandable—U.S. companies like Apple, Amazon, and Microsoft dominate headlines and global markets. But if you only invest in domestic assets, you may be missing out on a world of opportunity.

International stocks can help you:

  • Diversify your portfolio
  • Access emerging markets with high growth potential
  • Reduce exposure to U.S.-specific economic risks
  • Benefit from currency advantages
  • Invest in global brands you already use (like Toyota, Nestlé, or Samsung)

Let’s explore how international investing works, and how you can do it smartly, safely, and with confidence.


🌐 What Are International Stocks?

International stocks refer to shares of companies based outside the United States. These companies operate and are listed on exchanges in their home countries, and can be categorized into three groups:

1. Developed Markets

  • Countries with advanced economies and stable regulations
  • Examples: United Kingdom, Japan, Germany, Canada, Australia

2. Emerging Markets

  • Growing economies with rapid industrialization and modernization
  • Examples: China, India, Brazil, South Africa, Indonesia

3. Frontier Markets

  • Smaller, less developed economies that are just beginning to grow
  • Examples: Vietnam, Nigeria, Bangladesh, Kazakhstan

Each group offers different levels of risk and reward, making international investing a flexible and powerful tool for diversification.


📈 Benefits of Investing Internationally

Here’s why international stocks can add value to your portfolio:

🟢 1. Broader Diversification

By spreading your investments across different economies and markets, you’re less vulnerable to shocks in any one country.

🟢 2. Growth Opportunities

Emerging markets can experience faster GDP growth, leading to stronger corporate earnings and long-term capital appreciation.

🟢 3. Currency Exposure

If the U.S. dollar weakens, foreign investments denominated in other currencies may gain value when converted back.

🟢 4. Different Market Cycles

While the U.S. may be in recession, another country could be in a boom. Global exposure lets you benefit from varied cycles.


⚖️ Risks of International Investing

Like all investments, buying international stocks carries risk. Here’s what to consider:

🔻 Currency Risk

Fluctuations in foreign exchange rates can increase or reduce returns.

🔻 Political and Regulatory Risk

Some countries have unstable governments or unpredictable regulations.

🔻 Liquidity

Foreign stocks may be harder to trade, especially in frontier markets.

🔻 Accounting Differences

Not all countries follow the same financial reporting standards. This makes evaluating companies more complex.

That’s why it’s essential to understand where you’re investing—and through which vehicle.


🛣️ 3 Main Ways to Invest in International Stocks

There are several ways to gain international exposure. Each has its pros and cons depending on your goals and experience.


1. International ETFs and Mutual Funds

This is the easiest and most popular method. These funds hold baskets of foreign stocks, giving you instant exposure to dozens or even hundreds of companies.

✅ Advantages:

  • Diversified instantly
  • Easy to buy/sell in U.S. markets
  • Low fees (especially ETFs)
  • Managed by professionals

📦 Examples:

  • VXUS – Vanguard Total International Stock ETF
  • VWO – Vanguard FTSE Emerging Markets ETF
  • VEA – Vanguard FTSE Developed Markets ETF
  • FZILX – Fidelity ZERO International Index Fund

This method works for beginners and seasoned investors alike.


2. American Depositary Receipts (ADRs)

ADRs are shares of foreign companies traded on U.S. exchanges like the NYSE or NASDAQ. They represent ownership in foreign firms, but are priced in U.S. dollars and regulated by U.S. laws.

✅ Benefits:

  • Easy to access using any brokerage
  • No need to worry about currency conversion
  • Familiar trading process

🏢 Examples of ADRs:

  • Alibaba (BABA) – China
  • Nestlé (NSRGY) – Switzerland
  • Toyota (TM) – Japan
  • Novartis (NVS) – Switzerland
  • Royal Dutch Shell (SHEL) – UK/Netherlands

ADRs make it simple to invest globally while staying within the comfort of U.S. markets.


3. Direct Foreign Investment (International Brokerage Access)

Some advanced investors prefer to buy stocks directly on foreign exchanges like the London Stock Exchange or Tokyo Stock Exchange.

✅ Pros:

  • Full control
  • Access to smaller, niche companies not available in U.S. markets

❌ Cons:

  • Requires international brokerage accounts
  • May involve extra fees, taxes, and regulations
  • Language and time zone barriers

Unless you’re highly experienced, this route is often unnecessary, especially with so many ETFs and ADRs available today.


🧱 Building an International Allocation Strategy

How much of your portfolio should be international? It depends on your goals, risk tolerance, and time horizon. Here are some guidelines:

🟩 Conservative:

  • 10%–20% in international funds
  • Focus on developed markets for stability

🟨 Balanced:

  • 25%–35% international exposure
  • Include emerging markets for higher growth

🟥 Aggressive:

  • 40%–50%+ international
  • Heavy tilt toward emerging markets and frontier opportunities

There’s no perfect number—but studies suggest that adding at least 20% international exposure can improve diversification and reduce long-term volatility.


🧮 U.S. vs International Performance: A Historical Look

Over the last decade, U.S. markets—particularly large tech firms—have outperformed international markets. But that hasn’t always been the case.

  • In the 2000s, international stocks outpaced U.S. stocks.
  • In the 2010s, the reverse happened.

Markets tend to move in cycles. If international markets begin to outperform again, those who have global exposure will benefit. Timing these cycles is difficult, which is why maintaining a balanced allocation is a better strategy.


🔁 Rebalancing Global Exposure

Your international allocation should be reviewed annually—just like your domestic holdings. If one area outperforms, it may become overweight in your portfolio.

Example:

You set 30% to international stocks, but due to emerging market growth, they now represent 45% of your portfolio.

➡️ Time to rebalance—sell some international and redistribute to match your target.

This helps manage risk and maintain your intended exposure over time.


📈 Popular International Indexes to Know

Understanding what international funds are tracking helps you make better choices. Here are a few key indexes:

  • MSCI EAFE Index – Tracks developed markets outside the U.S. and Canada
  • MSCI Emerging Markets Index – Covers 20+ developing countries
  • FTSE Global All Cap ex US Index – Covers the full global market, minus the U.S.

Funds that mirror these indexes give you instant exposure to thousands of international companies in one investment.

📦 Sector Differences Across Markets

When investing internationally, you’re not just accessing different geographies—you’re also gaining exposure to different industries and economic structures.

For example:

  • U.S. markets are heavily weighted toward technology and consumer discretionary companies.
  • European markets have a larger portion in financials, industrial firms, and luxury goods.
  • Emerging markets often lean more toward energy, commodities, infrastructure, and state-owned enterprises.

By investing globally, your portfolio becomes sector-diversified, reducing overreliance on U.S. tech dominance and increasing your exposure to global trends.


🪙 Currency Risk and Opportunity

Currency fluctuations can either boost or drag your returns when investing in international stocks.

🔁 Example:

  • You invest in a European ETF priced in euros.
  • During the year, the fund gains 5%, but the euro strengthens 3% against the U.S. dollar.
  • Your total return = 5% + 3% = 8%

On the flip side, a weakening foreign currency could reduce returns—even if the investment itself performs well.

How to Manage It:

  • Stick with U.S.-based ETFs or ADRs for simplicity. Currency exposure is still there, but more manageable.
  • Use currency-hedged international funds if you’re risk-averse, though these often have slightly higher expense ratios.

🧑‍💼 Tax Implications of Foreign Investing

Taxes are a key consideration when going international.

📌 Foreign Tax Withholding

Many countries withhold a percentage of dividends paid to foreign investors—usually 10%–30%.

Example: If a Swiss company pays a $100 dividend, only $85–$90 might reach you after Swiss taxes.

🇺🇸 U.S. Tax Credits

If you invest through taxable accounts, the IRS may offer a Foreign Tax Credit so you’re not double-taxed on foreign dividends.

🏦 Retirement Accounts

In IRAs or 401(k)s, foreign taxes may not be recoverable. This reduces after-tax returns, so international investing in retirement accounts may be slightly less tax-efficient.

Check your brokerage’s policy and fund prospectus for specific withholding and tax information.


🧰 Best Brokerages for International Investing

Most major U.S. brokerages allow easy access to international ETFs, mutual funds, and ADRs. Here are some to consider:

💻 Fidelity

  • Excellent selection of low-cost international index funds
  • No account minimums
  • Strong educational tools

📱 Vanguard

  • Pioneer in index investing
  • Offers ETFs like VXUS, VEA, and VWO
  • Ideal for long-term passive investors

💼 Charles Schwab

  • Broad range of ETFs
  • Also provides access to international stock trading for advanced users
  • No commission trading on Schwab ETFs

🌐 Interactive Brokers

  • Best for direct foreign investing
  • Offers access to global exchanges in over 30 countries
  • Suited for professionals or experienced investors

📊 Comparing International vs. Global Funds

Many investors confuse “international” with “global” funds. They’re not the same.

TypeWhat It IncludesExample
International FundOnly non-U.S. companiesVXUS
Global FundU.S. + international companiesVT

If you already own a U.S. total market fund (like VTI or VTSAX), pairing it with an international fund offers clean diversification. If you want a one-and-done solution, global funds like VT might be ideal—but beware: U.S. stocks still make up over 60% of most global indexes.


📈 International Investing During Volatile Markets

In periods of market turbulence, international stocks can either:

  • Reduce volatility (if U.S. markets fall but other countries remain stable)
  • Or add volatility (emerging markets may fall harder during global downturns)

That’s why combining U.S., developed international, and emerging market exposure is a more balanced approach.

💡 Tip: During recent global downturns (e.g., COVID-19 in 2020), emerging markets recovered faster than expected. But the volatility was also higher.

If you’re nervous about market swings, lean more toward developed international markets.


📥 How to Add International Funds to Your Portfolio

Start by looking at your current allocation. If you’re 100% U.S.-focused, consider the following plan:

Beginner Example:

  • 80% U.S. stocks (e.g., VTI or S&P 500)
  • 20% international (e.g., VXUS or VEA)

Balanced Example:

  • 60% U.S.
  • 30% international (developed + emerging)
  • 10% bonds or fixed income

Adjust based on:

  • Age
  • Time horizon
  • Risk tolerance
  • Belief in global growth

The key is to make international exposure a consistent part of your long-term strategy—not just a reaction to headlines.


🔐 Behavioral Advantages of Going Global

Believe it or not, adding international stocks may help you become a better investor.

Here’s why:

✅ Reduces Overconfidence

Many investors suffer from “home bias”—they believe their home country is always the best place to invest. Going international expands your worldview and reduces emotional overinvestment in one market.

✅ Teaches Patience

Different markets move at different paces. International investing trains you to think long term and ride out cycles, instead of chasing short-term U.S. gains.

✅ Encourages Global Thinking

By owning parts of companies in 30+ countries, you start to care more about world economics, not just domestic politics or the Fed.


🧭 What History Tells Us

Looking back, it’s clear that international investing:

  • Doesn’t always outperform U.S. markets
  • But increases consistency and smooths risk over long periods
  • Provides access to different growth stories
  • Allows for currency and geographic hedging

No one knows which region will lead next decade. It might be the U.S. again—but it could just as easily be India, Vietnam, or Latin America.

That’s why smart investors choose diversification over prediction.


💬 Real Investors on Why They Go International

“I realized I was putting all my eggs in the U.S. basket. Now I invest 30% abroad to balance things out.”
— Leo, 37, California

“I use VXUS for international exposure and just let it ride. I don’t need to guess which country wins next.”
— Rachel, 43, New York

“I like to keep it simple: half U.S., half world. I sleep better that way.”
— Samuel, 51, Texas


💡 Final Thoughts for This Section

International investing doesn’t have to be complicated. Whether you go through ETFs, mutual funds, or ADRs, you’re opening the door to thousands of companies across dozens of countries—and giving your portfolio a stronger foundation.

It’s not about betting against the U.S. It’s about betting for the world.

📊 Tracking and Evaluating International Investments

Once you’ve added international stocks to your portfolio, you need a system to track their performance and understand how they contribute to your overall strategy.

What to Monitor:

🔹 1. Regional Performance

Pay attention to how different geographic regions are performing. Europe, Asia, Latin America, and Africa all respond differently to global events.

🔹 2. Currency Impact

Track how exchange rates influence your returns. For example, if the U.S. dollar strengthens, your returns from foreign investments may drop—even if the stocks performed well.

🔹 3. Volatility

Emerging markets, in particular, may show higher swings in price. Stay calm and avoid panic selling.

🔹 4. Correlation with U.S. Stocks

Sometimes, international stocks move in sync with the U.S. market. Other times, they act as a counterbalance. This changing correlation helps maintain diversification.


📚 Best Practices for Long-Term Success

Here are key habits that can improve your success with international investing:

✅ Stay Invested Through Cycles

Don’t jump in and out based on headlines. Economic growth takes time to materialize, especially in developing countries.

✅ Reinvest Dividends

International stocks often pay strong dividends—especially in developed markets like Europe. Reinvest them to compound your returns.

✅ Keep Costs Low

Choose ETFs or mutual funds with low expense ratios. High fees erode your gains, especially over decades.

✅ Review Annually, Not Weekly

Avoid obsessing over short-term performance. Instead, evaluate your international allocation once or twice a year.

✅ Stick With Your Allocation Plan

If you’ve decided that 30% of your equity should be international, stick with it—even if U.S. markets outperform temporarily.


🧱 Combining U.S. and International Exposure

Here are three effective ways to build a globally diversified stock portfolio:


📘 Strategy 1: 80/20 Split (U.S./International)

Best for: Conservative investors

  • 80% U.S. equity (e.g., VTI or S&P 500 ETF)
  • 20% international (e.g., VXUS or FZILX)

This keeps most of your exposure in familiar territory, while gaining global balance.


📗 Strategy 2: 60/40 Split with Emerging Market Tilt

Best for: Balanced growth seekers

  • 60% U.S.
  • 25% international developed (e.g., VEA)
  • 15% emerging markets (e.g., VWO)

This adds upside potential from faster-growing economies, with more risk.


📙 Strategy 3: Global Index Fund

Best for: Maximum simplicity

  • 100% in a global fund like VT or ACWI
  • Includes both U.S. and international automatically

No rebalancing required. Great for passive investors who want a single fund solution.


🔍 International Real Estate and REITs

Don’t forget that international investing also includes real estate. Some funds provide access to foreign REITs (Real Estate Investment Trusts), allowing you to:

  • Gain exposure to global property markets
  • Diversify income streams
  • Hedge against U.S. real estate cycles

Funds like VNQI (Vanguard Global ex-U.S. Real Estate ETF) offer this type of exposure.

It’s a great way to expand your diversification beyond just stocks and sectors.


🧑‍🏫 International Investing for Retirement

If you’re investing for retirement through a 401(k), IRA, or Roth IRA, adding international stocks makes sense for long-term growth.

📍 Why It Works:

  • Provides exposure to high-growth regions
  • Reduces U.S.-specific risk
  • Can outperform during certain global cycles

Even if your employer’s 401(k) plan doesn’t include many options, most now offer target-date funds or international index funds as add-ons.

Check your plan. If you have access to funds like FSPNX, VTIAX, or VGTSX, you’re already in good shape.


🧭 Final Comparison: U.S. vs International Stocks

Let’s wrap up with a clear breakdown:

FactorU.S. StocksInternational Stocks
Currency RiskNonePresent
FamiliarityHighLower
DiversificationLimitedBroad
Growth PotentialStrongHigher in emerging markets
Political RiskLowerHigher in some countries
ValuationOften higherOften cheaper

The bottom line? Both are essential. A globally diversified portfolio is more resilient and more likely to capture returns from wherever growth emerges.


🧠 Common Myths About International Investing

Let’s bust a few common misconceptions:

❌ “It’s too risky.”

Reality: Diversifying globally often reduces risk long term.

❌ “U.S. markets always outperform.”

Reality: International markets have led performance for entire decades.

❌ “It’s complicated.”

Reality: International ETFs and ADRs make it easier than ever.

❌ “It’s not worth the currency risk.”

Reality: Currency fluctuations average out over time, and can even boost returns.


📘 Conclusion

Investing in international stocks is no longer reserved for professionals or institutions. With today’s tools—low-cost ETFs, ADRs, global mutual funds, and accessible brokerages—anyone can build a globally diversified portfolio.

Going international gives your investments room to grow beyond U.S. borders. It opens the door to fast-developing economies, global brands, currency diversity, and more stable long-term performance. It also helps reduce the behavioral biases that come from focusing too narrowly on home-country stocks.

Whether you’re just starting out or fine-tuning a large portfolio, adding global exposure can strengthen your financial strategy, reduce concentration risk, and position you for a more balanced future.

You don’t have to bet everything on one country to build wealth. The world is full of opportunity—go capture it.


This content is for informational and educational purposes only. It does not constitute investment advice or a recommendation of any kind.

Explore more investing strategies and tools to grow your money here:
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